Assessing the corporate character scale on selected mobile phone companies in Malaysia /

Assessing the corporate character scale on selected mobile phone companies in Malaysia /

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Dzamir Elyas
التنسيق:	أطروحة كتاب
اللغة:	English
منشور في:	2007.
الموضوعات:	Telecommunication > Malaysia. Brand name products > Malaysia > Evaluation.
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

مواد مشابهة

Corporate characters of hotels in Malaysia /
بواسطة: Mozard Mohtar
منشور في: (2006)

Corporate characters of international retailers in Malaysia /
بواسطة: Nuryusmawati Mohd Yusof
منشور في: (2006)

Country branding and residency choice /
بواسطة: Soo, Mei Wan
منشور في: (2008)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
بواسطة: Phang, Ing
منشور في: (2001)

A study of consumers' global brand attitudes in Malaysia /
بواسطة: Cheah, Yee Nin
منشور في: (2011)

Relationship between features of spokes-character and brand trust of consumers
بواسطة: Bidin, Hernani
منشور في: (2018)

Consumer evaluation of brand extensions
بواسطة: Ning, Jessie Ting Ay
منشور في: (2000)

The interplay between product concept and brand personality : effects on inferences and brand extensions /
بواسطة: Kum, Doreen
منشور في: (2003)

Private Label Brand : factors influencing purchase preferences in hypermarkets in Klang Valley, Malaysia /
بواسطة: Choo, Wee Li
منشور في: (2007)

Retailer corporate branding : internet and high street compared /
بواسطة: Syarifah Faridah Syed Alwi
منشور في: (2006)

The brand equity aproach to marketing of Malaysian palm products /
بواسطة: B. Kamaleswari
منشور في: (2009)

Penggunaan kata nama dalam penjenamaan produk makanan dan minuman di Malaysia
بواسطة: Wahidon, Muhamad Nur Firdaus
منشور في: (2015)

Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers
بواسطة: Rosely, Nurhidayah
منشور في: (2021)

Customer-based brand equity of the sportswear market in Malaysia /
بواسطة: Emilia Rosemera Uzir
منشور في: (2010)

Factors affecting private label brand purchases /
بواسطة: Helen Dharmaraj
منشور في: (2007)

The effects of brand extension on original brand associations /
بواسطة: Liau, Janet Su Shyan
منشور في: (1996)

Employees' brand commitment in the service industry : luxury hotel chains in Malaysia /
بواسطة: Cheng, Siew Yee
منشور في: (2011)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
بواسطة: Zahari, Nurfareena
منشور في: (2019)

Protection of well-known trade marks in Malaysia : the need for an anti-dilution law /
بواسطة: Tay, Pek San

The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /
بواسطة: Ang, Chuan Lock
منشور في: (2016)

The influence of instafamous characteristics on brand image /
بواسطة: Nik Ridhuwan Ilya Ilyas
منشور في: (2020)

Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /
بواسطة: Lew, Bel Lee Peng
منشور في: (2010)

Challenges facing Malaysian e-commerce companies in establishing global brands /
بواسطة: Noor Azli Othman
منشور في: (2001)

The impact of corporate rebranding on organisation's market value : Malaysian perspective /
بواسطة: Ee, Mei Chin
منشور في: (2011)

The role of the ethical brand and its effect on industrial buyers' responses /
بواسطة: Sulaiman
منشور في: (2010)

Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
بواسطة: Sarker, Md Moniruzzaman

The influence of country of origin and marketing mix on overall halal brand equity /
بواسطة: Ahmad Sabri bin Yusuff
منشور في: (2017)

Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /
بواسطة: Mazuri Abd Ghani

Internal branding as a predictor of employee brand commitment : role of perceived organizational support and employee engagement /
بواسطة: Malik, Haider Ali

Corporate brand experience : its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting /
بواسطة: Zalfa Laili Hamzah

The Malaysian corporate sector : an analysis of performance and vulnerability between 1991 and 2003 /
بواسطة: Ng, Dz Wei
منشور في: (2005)

Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances /
بواسطة: Norjaya Mohd. Yasin
منشور في: (2004)

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
بواسطة: Alwie, Aryaty
منشور في: (2001)

Purchasing of local and foreign brands : an empirical study of processed food buying behaviour in Malaysia /
بواسطة: Nor Khasimah Aliman
منشور في: (2007)

Industrial marketing and branding : determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /
بواسطة: Hong, Kai Kuan
منشور في: (2012)

Customers satisfaction and loyalty for mobile service providers /
بواسطة: Hassan, Kamaludin Dahir
منشور في: (2007)

The application of the balanced scorecard to measure the effectiveness of Alliance Merchant Bank Berhad's branding and corporate strategy /
بواسطة: Yong, Wooi Meng
منشور في: (2005)

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
بواسطة: Mohd Rashid, Nur Syakira
منشور في: (2018)

Consumer behaviour of mobile phone users : a demographic and psychographic study /
بواسطة: Yip, Phoi Chee
منشور في: (2004)

The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman
بواسطة: Raman, Nur Nazihah
منشور في: (2011)

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