Preference of global versus local brand in consumer purchase intention : a study in cosmetic industry in Malaysia /

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書目詳細資料
主要作者:	Kavitha Palaniappan
格式:	Thesis 圖書
語言:	English
出版:	2008.
主題:	Consumers' preferences > Malaysia. Brand choice > Malaysia. Cosmetics industry > Malaysia > Quality control.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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