Customer-based brand equity of the sportswear market in Malaysia /

مواد مشابهة

• The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
  بواسطة: Phang, Ing
  منشور في: (2001)
• The brand equity aproach to marketing of Malaysian palm products /
  بواسطة: B. Kamaleswari
  منشور في: (2009)
• The interplay between product concept and brand personality : effects on inferences and brand extensions /
  بواسطة: Kum, Doreen
  منشور في: (2003)
• A study of consumers' global brand attitudes in Malaysia /
  بواسطة: Cheah, Yee Nin
  منشور في: (2011)
• Consumer evaluation of brand extensions
  بواسطة: Ning, Jessie Ting Ay
  منشور في: (2000)