The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase /

The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase /

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书目详细资料
主要作者:	Noorlin Azwin Izahar
格式:	Thesis 图书
语言:	English
出版:	2009.
主题:	Advertising > Malaysia > Influence. Advertising > Malaysia > Psychological aspects. Sex in advertising > Malaysia. Sex role in advertising > Psychological aspects. Persuasion (Psychology) in business.
在线阅读:	http://studentsrepo.um.edu.my/id/eprint/3406
标签:	添加标签没有标签, 成为第一个标记此记录!

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