The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase /

The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase /

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書目詳細資料
主要作者:	Noorlin Azwin Izahar
格式:	Thesis 圖書
語言:	English
出版:	2009.
主題:	Advertising > Malaysia > Influence. Advertising > Malaysia > Psychological aspects. Sex in advertising > Malaysia. Sex role in advertising > Psychological aspects. Persuasion (Psychology) in business.
在線閱讀:	http://studentsrepo.um.edu.my/id/eprint/3406
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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