Virtual brand personality, customer satisfaction and brand loyalty in online banking industry /

Virtual brand personality, customer satisfaction and brand loyalty in online banking industry /

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Bibliographic Details
Main Author: Ong, Khian Sin
Format: Thesis Book
Language:English
Published: 2009.
Subjects:
Internet banking > Malaysia > Case studies.
Banks and banking > Customer services > Information technology > Malaysia.
Corporate image > Malaysia > Psychological aspects.
Brand loyalty > Malaysia > Case studies.
Consumer satisfaction > Malaysia > Case studies.
Online Access:http://studentsrepo.um.edu.my/id/eprint/3354
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http://studentsrepo.um.edu.my/id/eprint/3354

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