Virtual brand personality, customer satisfaction and brand loyalty in online banking industry /

Virtual brand personality, customer satisfaction and brand loyalty in online banking industry /

Saved in:
Bibliographic Details
Main Author: Ong, Khian Sin
Format: Thesis Book
Language:English
Published: 2009.
Subjects:
Internet banking > Malaysia > Case studies.
Banks and banking > Customer services > Information technology > Malaysia.
Corporate image > Malaysia > Psychological aspects.
Brand loyalty > Malaysia > Case studies.
Consumer satisfaction > Malaysia > Case studies.
Online Access:http://studentsrepo.um.edu.my/id/eprint/3354
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:72 leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 60-64.

Similar Items