Virtual brand personality, customer satisfaction and brand loyalty in online banking industry /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2009.
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/id/eprint/3354 |
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| 001 | u799501 | ||
| 003 | SIRSI | ||
| 005 | 201011021009 | ||
| 008 | 101102s2009 my a t 000 0 eng m | ||
| 040 | |a UMM |d UMK |d AUM |e rda | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2009 Ong | ||
| 098 | |a HF1008 |b UM 2009 Ong | ||
| 100 | 0 | |a Ong, Khian Sin. | |
| 245 | 1 | 0 | |a Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / |c Ong Khian Sin. |
| 260 | |c 2009. | ||
| 300 | |a 72 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. | ||
| 504 | |a Bibliography: leaves 60-64. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Internet banking |z Malaysia |v Case studies. | |
| 650 | 0 | |a Banks and banking |x Customer services |x Information technology |z Malaysia. | |
| 650 | 0 | |a Corporate image |z Malaysia |x Psychological aspects. | |
| 650 | 0 | |a Brand loyalty |z Malaysia |v Case studies. | |
| 650 | 0 | |a Consumer satisfaction |z Malaysia |v Case studies. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/3354 |
| 900 | |a ZSA-ZA | ||
| 596 | |a 1 19 25 | ||
| 999 | |a HF1008 UM 2009 ONG |w LC |c 1 |i A513796122 |d 9/2/2012 |e 9/2/2012 |f 10/3/2011 |g 1 |l STACKS |m P01UTAMA |n 2 |r Y |s Y |t TESIS |u 8/3/2011 | ||
| 999 | |a HF1008 UM 2009 ONG |w LC |c 1 |i A513794965 |d 11/4/2011 |f 11/4/2011 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 6/4/2011 | ||
| 999 | |a HF1008 UM 2009 ONG |w LC |c 1 |i A515037734 |f 15/2/2023 |g 1 |l STACKS |m P25UMARCHI |r N |s Y |t CD |u 17/6/2015 |1 AHSS |o .STAFF. MST-CD1738 | ||