Case study : customer lifetime value for a fleet card business /

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书目详细资料
主要作者:	Lim, Kai Hoe
其他作者:	Low, Yeok Chin
格式:	Thesis 图书
语言:	English
出版:	2011.
主题:	Relationship marketing. Business enterprises > Malaysia > Decision making. Credit cards > Malaysia. Consumer credit > Malaysia. Customer relations > Malaysia > Management.
在线阅读:	http://studentsrepo.um.edu.my/id/eprint/3267
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