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Theses Advisor:
Musa, Rosidah (Associate Professor Dr.)
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Theses Advisor:
Musa, Rosidah (Associate Professor Dr.)
Search Results - "Branding (Marketing)"
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A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
by
Zulkifli, Nor Zurina
Published 1998
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Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
by
Muda, Mazzini
Published 2013
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Institution
Universiti Teknologi MARA
2
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UiTM Institutional Repository
2
Author
Muda, Mazzini
1
Zulkifli, Nor Zurina
1
Theses Advisor
Musa, Rosidah (Associate Professor Dr.)
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Universiti Teknologi MARA
2
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English
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