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Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
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Muda, Mazzini
Published 2013
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Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda...
by
Muda, Mazzini
Published 2013
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Institution
Universiti Teknologi MARA
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UiTM Institutional Repository
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Muda, Mazzini
Theses Advisor
Musa, Rosidah (Associate Professor Dr.)
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Universiti Teknologi MARA
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English
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