Travel and tour businesses' strategies in engaging tour packages towards islamic tourism : an empirical study in Malaysia /

In the recent years, the interest on “Islamic Tourism” seems to be a chosen topic in the industry. The public also seemed to be aware of the word 'Islamic tourism', but the concept or the comprehensive idea has not been broadly discussed into more aggressive issues. Islamic tourism is a ne...

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主要作者: Nor Asmalina Mohd Anuar
格式: Thesis
語言:English
出版: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2015
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在線閱讀:http://studentrepo.iium.edu.my/handle/123456789/3678
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