Determining the intention to re-patronise shariah-compliant brand restaurants /
The growth of the global Muslim population has presented both opportunities and challenges to marketers in exploiting the growing Shariah-compliant market especially in the food service and hospitality industries. The demand for Halal food is growing worldwide due to increasing trade, tourism, and g...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2018
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| الموضوعات: | |
| الوصول للمادة أونلاين: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
| الوسوم: |
إضافة وسم
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