The role of attitute towards SME food advertisements on intention to purchase Malaysian SME food product /

The role of attitute towards SME food advertisements on intention to purchase Malaysian SME food product /

This research aims to identify the factors that influence small and medium-sized enterprises (SME) food consumers' intention to purchase the products by underpinning the Theory of Planned Behaviour (TPB) and Theory of Attitude towards advertisements. The SME food industry plays a very important...

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书目详细资料
主要作者:	Olanrewaju, Hazeez Abdulsalami (Author)
格式:	Thesis
语言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
主题:	Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/3640
标签:	添加标签没有标签, 成为第一个标记此记录!

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