Marketing communication, image and brand equity of shariah-compliant tourism in Malaysia /

Unlike contemporary brand marketing, international Muslim tourists rarely perceive that Islamic brands are being broadcasted through countless, sophisticated media channels around the globe. In terms of tourism industries of Islamic countries, so far little is the attention of studying shariah-compl...

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書目詳細資料
主要作者:	Ahmed, Faruk (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
主題:	Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/3313
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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