The impact of electronic word of mouth, brand image, brand awareness on purchase intention : a study of telecommunication industry in Malaysia /

相似書籍

• The relationships between brand attributes and word of mouth on brand identity and brand image
  由: Al Kasassbh, Hazem Mohamad Abd Al Ghany
  出版: (2017)
• The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /
  由: Ang, Chuan Lock
  出版: (2016)
• The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry
  由: Razavi Rahmani, Seyed Hamed
  出版: (2011)
• The impact of negative electronic word-of-mouth on consumers' purchase intention : a motivational analysis in the Malaysian context /
  由: Almalmi, Ahmed Mohammed Abdulqader
  出版: (2013)
• The impact of brand image on consumer purchase intention : a study of the smartphone industry in Malaysia /
  由: Hasan, Rokibul
  出版: (2017)