Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh

Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh

Purpose - The purpose of this study is to identify the key factors influencing Malaysian’s online shopping behaviour. Specifically to determine whether website design, reliability, customer service, and trust influence Malaysian’s online shopping behaviour. In addition, to determine which factors ha...

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书目详细资料
主要作者:	Mohd Salleh, Mohamad Shamsul Aizat
格式:	Thesis
语言:	English
出版:	2013
主题:	Telemarketing Internet marketing Consumer satisfaction
在线阅读:	https://ir.uitm.edu.my/id/eprint/37911/1/37911.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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