Market orientation, service quality and business performance of hotels in Klang Valley of Malaysia / Muhammad Bonnie Lopez
Market orientation (MO) is one of the major research streams in strategic marketing developed during the past ten years. Since its inception in the early 1992, the major thrust of research in market orientation has been to study the relationship between market orientation and business performance wi...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2010
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| 主題: | |
| 在線閱讀: | https://ir.uitm.edu.my/id/eprint/39546/1/39546.pdf |
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