Customer Relationship Management (CRM) practices in Libraries: a comparative study between Melaka Public Library & Multimedia University Library / Normahizah Mahat

Customer Relationship Management (CRM) is not new in organization, company, and firms. This term is always being used for organization to reflect the relationship between the organizations with their customers. As the customers are the essential assets to the organizations, they have to identify the...

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主要作者:	Mahat, Normahizah
格式:	Thesis
語言:	English
出版:	2004
主題:	Public libraries Academic libraries
在線閱讀:	https://ir.uitm.edu.my/id/eprint/57733/1/57733.PDF
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

id	my-uitm-ir.57733
record_format	uketd_dc
spelling	my-uitm-ir.577332022-04-08T08:17:13Z Customer Relationship Management (CRM) practices in Libraries: a comparative study between Melaka Public Library & Multimedia University Library / Normahizah Mahat 2004-09 Mahat, Normahizah Public libraries Academic libraries Information services. Information centers Customer Relationship Management (CRM) is not new in organization, company, and firms. This term is always being used for organization to reflect the relationship between the organizations with their customers. As the customers are the essential assets to the organizations, they have to identify the potential customers. This situation happen in any business based organization, in other words where the organizations always deal with the customers. How about the information center such as the library? How the concept of CRM is implemented in libraries, no regard what type the libraries are? Is there any CRM practices libraries. This study will discover the CRM practices in two libraries chosen; Me/aka Public Library and Multimedia University Library. The concept of CRM is always remain the same; it is about the relationship between customers and organization. Even this two types of libraries carrying different functions and differ from its type but the main concern is about the CRM Practices in libraries. CRM can't stand alone without Knowledge Management (KM). CRM is part of KM. Detail explanation is discovered in this study. 2004-09 Thesis https://ir.uitm.edu.my/id/eprint/57733/ https://ir.uitm.edu.my/id/eprint/57733/1/57733.PDF text en public masters Universiti Teknologi MARA (Kampus Puncak Perdana) Faculty of Information Management Zakaria, Sohaimi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Zakaria, Sohaimi
topic	Public libraries Academic libraries Public libraries
spellingShingle	Public libraries Academic libraries Public libraries Mahat, Normahizah Customer Relationship Management (CRM) practices in Libraries: a comparative study between Melaka Public Library & Multimedia University Library / Normahizah Mahat
description	Customer Relationship Management (CRM) is not new in organization, company, and firms. This term is always being used for organization to reflect the relationship between the organizations with their customers. As the customers are the essential assets to the organizations, they have to identify the potential customers. This situation happen in any business based organization, in other words where the organizations always deal with the customers. How about the information center such as the library? How the concept of CRM is implemented in libraries, no regard what type the libraries are? Is there any CRM practices libraries. This study will discover the CRM practices in two libraries chosen; Me/aka Public Library and Multimedia University Library. The concept of CRM is always remain the same; it is about the relationship between customers and organization. Even this two types of libraries carrying different functions and differ from its type but the main concern is about the CRM Practices in libraries. CRM can't stand alone without Knowledge Management (KM). CRM is part of KM. Detail explanation is discovered in this study.
format	Thesis
qualification_level	Master's degree
author	Mahat, Normahizah
author_facet	Mahat, Normahizah
author_sort	Mahat, Normahizah
title	Customer Relationship Management (CRM) practices in Libraries: a comparative study between Melaka Public Library & Multimedia University Library / Normahizah Mahat
title_short	Customer Relationship Management (CRM) practices in Libraries: a comparative study between Melaka Public Library & Multimedia University Library / Normahizah Mahat
title_full	Customer Relationship Management (CRM) practices in Libraries: a comparative study between Melaka Public Library & Multimedia University Library / Normahizah Mahat
title_fullStr	Customer Relationship Management (CRM) practices in Libraries: a comparative study between Melaka Public Library & Multimedia University Library / Normahizah Mahat
title_full_unstemmed	Customer Relationship Management (CRM) practices in Libraries: a comparative study between Melaka Public Library & Multimedia University Library / Normahizah Mahat
title_sort	customer relationship management (crm) practices in libraries: a comparative study between melaka public library & multimedia university library / normahizah mahat
granting_institution	Universiti Teknologi MARA (Kampus Puncak Perdana)
granting_department	Faculty of Information Management
publishDate	2004
url	https://ir.uitm.edu.my/id/eprint/57733/1/57733.PDF
_version_	1783734985046360064

Customer Relationship Management (CRM) practices in Libraries: a comparative study between Melaka Public Library & Multimedia University Library / Normahizah Mahat

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