A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar
Product positioning involves tailoring an e ntire m arketing program—including product attributes, image, and price, as well as packaging, distribution, and service—to best meet the needs of consumers within a particular market segment. The key to product positioning is understanding the dimensions...
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2007
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my-uitm-ir.926902024-03-22T07:26:46Z A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar 2007 Haji Annuar, Noraslin H Social Sciences (General) Study and teaching. Research Product positioning involves tailoring an e ntire m arketing program—including product attributes, image, and price, as well as packaging, distribution, and service—to best meet the needs of consumers within a particular market segment. The key to product positioning is understanding the dimensions consumers use to evaluate competing marketing programs and make purchase decisions. In this project paper, we are studying the private sector’s perceptions towards CMM and using the Reader Digest Trusted Brand Survey, the six core qualities is used to determine the level of preferences that HR Managers have in each attributes. The finding of the survey shows that CMM’s image as a professional training provider is recognized by the private sectors and can be trusted to deliver training programs for them. The findings also show that CMM have very close competition with its existing competitor and the most important factor that HR Managers consider as important when selecting training provider is the relevancy and quality of training programs for their organization. The finding also indicate that most HR Managers would attend or nominate their staff for training and this shows that CMM has good potential to penetrate the private sector’s market. 2007 Thesis https://ir.uitm.edu.my/id/eprint/92690/ https://ir.uitm.edu.my/id/eprint/92690/1/92690.pdf text en public degree Universiti Teknologi MARA Sarawak Faculty of Business Management |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
H Social Sciences (General) H Social Sciences (General) |
| spellingShingle |
H Social Sciences (General) H Social Sciences (General) Haji Annuar, Noraslin A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar |
| description |
Product positioning involves tailoring an e ntire m arketing program—including product attributes, image, and price, as well as packaging, distribution, and service—to best meet the needs of consumers within a particular market segment. The key to product positioning is understanding the dimensions consumers use to evaluate competing marketing programs and make purchase decisions. In this project paper, we are studying the private sector’s perceptions towards CMM and using the Reader Digest Trusted Brand Survey, the six core qualities is used to determine the level of preferences that HR Managers have in each attributes. The finding of the survey shows that CMM’s image as a professional training provider is recognized by the private sectors and can be trusted to deliver training programs for them. The findings also show that CMM have very close competition with its existing competitor and the most important factor that HR Managers consider as important when selecting training provider is the relevancy and quality of training programs for their organization. The finding also indicate that most HR Managers would attend or nominate their staff for training and this shows that CMM has good potential to penetrate the private sector’s market. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Haji Annuar, Noraslin |
| author_facet |
Haji Annuar, Noraslin |
| author_sort |
Haji Annuar, Noraslin |
| title |
A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar |
| title_short |
A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar |
| title_full |
A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar |
| title_fullStr |
A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar |
| title_full_unstemmed |
A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar |
| title_sort |
study on private sector’s perceptions toward centre for modern management (cmm) and its training programs / noraslin haji annuar |
| granting_institution |
Universiti Teknologi MARA Sarawak |
| granting_department |
Faculty of Business Management |
| publishDate |
2007 |
| url |
https://ir.uitm.edu.my/id/eprint/92690/1/92690.pdf |
| _version_ |
1804889859255435264 |