Rural tourism destination competitiveness : the moderating impact of community support
Tourism is one of the largest economic sectors in most of the countries, and contributes to the economic growth in Malaysia. It is also a highly competitive environment, which forces tourism players to provide better visitor services in order to stay competitive. In rural tourism, a growing niche...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://ir.unimas.my/id/eprint/9420/3/Chin%20Chee%20Hua%20ft.pdf |
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