Conceptualisation and development of consumer-based corporate social responsibility scale

Conceptualisation and development of consumer-based corporate social responsibility scale

Various definitions and scales to measure corporate social responsibility (CSR) have been proposed, and most of them are derived from the firm’s perspective. Given consumer as one of the significance beneficiaries of firms’ CSR, the accuracy of firm-based CSR scales to measure perception of consume...

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書目詳細資料
主要作者:	Quah, Kheng Siong
格式:	Thesis
語言:	English
出版:	2015
主題:	Social responsibility of business Corporate culture Delivery of goods - Management
在線閱讀:	http://psasir.upm.edu.my/id/eprint/57508/1/FEM%202015%207RR.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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