Determinants of intention to adopt social customer relationship management services and their effects on marketing performance among Malaysian start-up companies
Social networking technologies and social media have changed almost all aspects of our lives and created a lot of business opportunities. The rise of social media affected Customer Relationship Management (CRM) by developing a new concept called “social CRM” (SCRM). SCRM merges traditional CRM and W...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/69495/1/GSM%202016%2024%20IR.pdf |
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