The role of customer-linking, brand position and new service development on customer loyalty in internet banking
There is a consensus among researcher that businesses should not only consider gaining new customers, but to include building long-term relationships with existing customers. Literature posits that building and sustaining loyal customers create positive returns for a firm and this is important in se...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.utm.my/id/eprint/37804/5/MojganBahramiSamaniPFPPSM2013.pdf |
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