Trust, commitment and satisfaction in the relationship between brand loyalty and satisfaction in the mobile phone industry
Brands are accepted as one of the most valuable assets that a firm needs to build. To maintain a competitive advantage, the strategy of the creation and maintenance of brand loyalty plays a vital role. The main aim of this study is to examine the theoretical and empirical evidence on the causal rela...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2015
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.utm.my/id/eprint/54793/1/AlirezaRoustasekehravaniPFM2015.pdf |
| الوسوم: |
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