The impact of social media influencer marketing, credibility on consumers' purchase intention during Covid-19 pandemic: evidence from Saudi Arabia

Social media influencer marketing is a new digital marketing tactic that has arisen recently. Individuals that use images, videos, and other updates on social media platforms to affect consumers' impressions of a service or product are known as social media influencers. This study aims to inve...

全面介绍

Saved in:
书目详细资料
主要作者: Mabkhot, Ammar Hashed Ahmed Nasser
格式: Thesis
语言:eng
eng
eng
出版: 2022
主题:
在线阅读:https://etd.uum.edu.my/10098/1/depositpermission-embargo_s827838.pdf
https://etd.uum.edu.my/10098/2/s827838_01.pdf
https://etd.uum.edu.my/10098/3/s827838_02.pdf
标签: 添加标签
没有标签, 成为第一个标记此记录!