Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty
The main objective of this research is to determine the relationship between customer satisfaction, brand trust and customer brand loyalty among students who own computer. The data was collected from 201 students in Universiti Utara Malaysia through a self-administered questionnaire. The data was an...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2010
|
| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/2242/1/Khadijah_Kamisan.pdf https://etd.uum.edu.my/2242/2/1.Khadijah_Kamisan.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|